Waterford Institute of Technology 4th Year Marketing & Digital Media present their advertising strategies for GAIN Pet Food.

Waterford Institute of Technology 4th Year Marketing & Digital Media present their advertising strategies for GAIN Pet Food.

Waterford Institute of Technology 4th Year Marketing & Digital Media

We were delighted to meet 4th Year Marketing & Digital Media students at WIT last week where 8 groups had been briefed about the GAIN Pet Food brand and were then asked to present a focused advertising plan with clear messaging with a fixed budget. We were so impressed with the quality of the work and the innovative ideas the students suggested to target pet owners with GAIN Pet Food. A lot of these ideas will now be incorporated in the GAIN Pet Food strategy so the students can see their ideas be brought to life over the course of the year. The winning team were Excel, which included Harry Kehoe, Kyle O’Donoghue, Robin Spenser, Shane Walsh and Philip Byrne.

We would like to congratulate all the students and thank them for their time and effort along with their lecturer Marie O’ Dwyer, BBS, MBS, BA (Hons.) Psychology, MMII for giving GAIN Pet Food the opportunity to be involved in such a fantastic project.